Bill Rothschild has been photographing interiors for designers and
architects for many years. His work appears in all the major publications in
the shelter world. He has recently worked with Teri. Seidman & Sherri Cohen
on their latest book Designing For Comfort, published by Random
Preserve That Look by Bill Rothschild
Every designer needs a sales tool; in the design world there's nothing more significant than showing the work you've done for clients. As a professional, you should keep a visual record of noteworthy installations; and this can be achieved through photography. Presenting renderings are fine; but they only show proposed jobs. Photography reveals to a prospective client a complete job.
When you've produced an exceptional interior; or something very unusual; or perhaps solved a unique structural or architectural problem for the client, those jobs should be in your portfolio.
The portfolio should represent your design philosophy, as well as a select circle of happy clients. Exhibit this work in the best possible manner. Do not show second-rate photos! It says much about you and your clients.
When You Should Photograph
As the project nears completion, don't delay; call the photographer. Even before the last painting is hung, make a date to have the photographer walk through the spaces with you. The missing accessories are not important at this time. It allows him to see and feel the ambiance of the rooms and translate these images onto film. It also enables him to solve any visual problems - in advance of the shoot. An experienced photographer can now make suggestions as to the proper time of day (or night) for the best effects; can suggest if more props are needed.
Try to arrange to shoot as soon as possible, as the spaces will never look as fresh; and clients soon start to bring in their own personal effects which the designer never planned for.