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Event Organizers: Strategic Group
This summer's matches promise to be some of the most exciting in the sport of polo. The sport's greatest athletes will compete for one of polo's most treasured prizes. Returning as well will be some of the East End's most high-profile and influential audience of V.I.P's, celebrities and media. Season partners include: Mercedes-Benz, SWAGG, Blue Star Jets, Ralph Lauren, Patron, La Societe Stella Artois, Smart Water, Pop Chips, Coca-Cola, Bertaud Belieu Wines, Jarlsberg(r) cheese, Zino Platinum Cigars, Crumbs Cupcakes and Bakery, Financial Times, Susan Foster Jewelry and Hamptons Magazine. SWAGG, a mobile application to be released during the 2010 holiday season, will allow consumers to purchase, exchange & redeem gift cards from their phone. SWAGG will celebrate the Mercedes-Benz Bridgehampton Polo Challenge by creating the SWAGG Lounge. Guests will have the opportunity to preview the highly anticipated SWAGG application while mixing it up with friends in a custom-tented environment, complete with their own bar and an array of celebrity DJ's all summer. Polo Ralph Lauren will return this summer as the exclusive apparel retailer with an onsite shop at the Bridgehampton Polo matches. Evocative of the spirit and heritage of Polo, the shop will feature Ralph Lauren's Black Watch collection and The World of Polo Fragrance. Spectators visiting the Ralph Lauren shop will also have a great view of each match while entering to win a Polo lesson with Black Watch team member Nacho Figueras. Polo Ralph Lauren became an official sponsor of the Black Watch Polo team in 2007, providing apparel created exclusively for team players. The 2010 season will commence on Saturday, July 24th and will continue for six consecutive Saturdays, ending August 28th. A portion of the proceeds from the Mercedes-Benz Bridgehampton Polo Challenge will go to the South Fork Breast Health Coalition. The V.I.P. tent will host an invitation-only cocktail reception for exclusive guests each Saturday afternoon during the tournament. Matches will take place from 4pm - 6pm. Here's video clip from Opening Day I and video clip from Opening Day II for a taste of what's to come in 2010 !! Keep this page bookmarked so you can easily come back to find out who the celebrity hosts & sponsors will be all summer...
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